Early access · Limited pilot campaigns

Turn customer actions into adventures.

Mix real-world QR scans, secret website clues and email challenges. Build a path, pick a prize, and let your customers play.

Scroll to build a campaign

Six pieces. One experience.

Your campaign comes together.

Every step is yours to choose, arrange and reward.

Start the journeySTEP 01

Scan a printed QR

Start at a poster or product.

Physical checkpoint✓

A new clue arrivesSTEP 02

Open the email link

Personalized, single use.

Digital checkpoint✓

Keep exploringSTEP 03

Find the secret button

Hidden on your website.

Website challenge✓

Back in the real worldSTEP 04

Visit the store

Find the next hidden clue.

In-person challenge✓

Almost thereSTEP 05

Enter the secret code

One last puzzle to solve.

Knowledge challenge✓

The finish lineREWARD

Claim your reward

One winner or endless loops.

Campaign complete✓

CAMPAIGN READY/5 steps + 1 reward

Early access · Limited pilot campaigns

Turn customer actions into adventures.

Mix real-world QR scans, secret website clues and email challenges. Build a path, pick a prize, and let your customers play.

Scroll to build a campaign

Six pieces. One experience.

Your campaign comes together.

Five challenges. One reward. Your rules.

CAMPAIGN READY · 5 steps + 1 reward

How it works

Your customers do the playing. You make the rules.

Build a path of simple actions, choose who gets rewarded, and launch a branded game that crosses from screens into the real world.

01 / BUILD

Pick your steps

Use ready-made challenges. Choose how many, in what order, and what clue unlocks next.

02 / REWARD

Choose your finish

One winner, the first hundred, or an endlessly repeatable loyalty loop.

03 / LAUNCH

We set it live

We help prepare a branded browser experience for your pilot. No customer app download needed.

Your challenge toolbox

Real-world meets digital.

A QR on a coffee cup. A clue in an email. A hidden button on your website. Explore the building blocks we can use in a pilot campaign.

THE PLAYGROUNDSTEP LIBRARY / 08

Printed QR

Hide a clue anywhere in the real world. Players scan it to unlock the next step.

Choose any tile to explore the step

Mix and match as many steps as you want. No customer app required.

SCROLL TO EXPLORE CAMPAIGNS ↓

One engine. Different ways to win.

Make it a hunt.
Or a habit.

See how businesses turn everyday actions into rewards, competitions, and unforgettable discoveries.

CAMPAIGN 01 / REPEATABLE LOOP

The Coffee Loop

A café rewards return visits. Customers scan a one-use QR at the counter five separate times, claim a free coffee, and start a new cycle.

Everyone wins. Again and again.

Campaign builderPREVIEW / 01

Visit 1Unique scan

›

Visit 2–4Keep collecting

›

Visit 5Final stamp

›

Free coffeeReset & repeat

LOOP / Unlimited completionsBranded, browser-based experience

CAMPAIGN 02 / LIMITED REWARDS

The First 50 Hunt

A brand starts with an email clue. Players uncover a hidden button online, then find a secret QR in-store. Only the first 50 verified finishers claim the reward.

First 50 finishers win.

Campaign builderPREVIEW / 02

Email clueOpen the link

›

Hidden buttonExplore the site

›

Store QRFind the secret

›

Prize × 50Claim & close

LIMIT / First 50 completionsBranded, browser-based experience

CAMPAIGN 03 / SINGLE VICTOR

The Golden Ticket

A shop hides one final winning QR behind a trail of clues. Any number of people can play, but exactly one person gets to claim the grand prize.

One campaign. One winner.

Campaign builderPREVIEW / 03

Start QRBegin the hunt

›

Solve riddleUnlock clue

›

Hidden spotFind the last QR

›

Grand prizeFirst valid claim

LIMIT / One successful claimBranded, browser-based experience

NEXT UP / Your campaign

Your rules. Your adventure.

A clue on a coffee cup. A secret on your website. A reason to come back. Mix the pieces your way, choose a reward, and let’s bring your campaign to life.

Campaign builderPREVIEW / YOUR IDEA

Pick your stepsMix real and digital

›

Leave a clueSpark some curiosity

›

Set the pathLead somewhere new

›

Choose the rewardMake the finish count

YOUR CAMPAIGN / Your rulesBranded, browser-based experience

Let's make something memorable

What would you like customers to do?

Tell us the behavior you want to reward. We'll help shape it into a campaign people actually want to finish.

Mix QR codes, email links and real-world discoveries

One winner or recurring rewards

No app to install or complicated integrations

Turn customer actions into adventures.

Your campaign comes together.

Scan a printed QR

Open the email link

Find the secret button

Visit the store

Enter the secret code

Claim your reward

Turn customer actions into adventures.

Your campaign comes together.

Your customers do the playing. You make the rules.

Pick your steps

Choose your finish

We set it live

Printed QR

The Coffee Loop

The First 50 Hunt

The Golden Ticket

Your rules. Your adventure.

What would you like customers to do?

Tell us your idea.